ABOUT
I direct film and commercial work that starts with a feeling and works backwards. I'm drawn to the moment where a single image has to carry something much bigger—and to finding that moment whatever the brief.
That instinct sits on top of deeper roots. I started in VFX and as a technical director on features like Thor: The Dark World and The Amazing Spider-Man, founded and ran my own studio, and have spent years bridging the creative, technical & business side. Today that means leading the integration of generative AI into real production—designing hybrid workflows, guiding custom tooling, and figuring out where the technology genuinely serves the story and where it doesn't.
There've been a few Lions and Clios along the way, but mostly I'm chasing that special beat where it genuinely feels like magic and people are moved by the picture.
Cannes Lion - Mtn Dew Bob Ross
Sports Clio - Infosys Champions Evolve
Clio - Mtn Dew Bob Ross
Andy - Mtn Dew Bob Ross
Top 10 Directors in Branded content at The One Show
Top 30 Global Directors at The One Club
Gold Pencil- Skittles Super Bowl
Silver Pencil- Skittles Super Bowl
Top 20 Directors at The One Club
20+ Promax BDA • Addy • LIAA