Agency: Leo Burnett
SVP, Creative Directors: Chris Von Ende & Mike Ward
Creative Director: Jeannie Caggiano
Senior Copywriter: Javier Valle
VP, Director Of Digital Production: Rock Darlington
Production: Mill+
Director: Nic Yiallouris
Director of Photography: Dan Frantz
Editors: Charlotte Carr & Al Benoit
Senior Content Producer: Nic Barnes
Head of Content, US: Ian Bearce
VFX Creative Director: Jason Bergman
Executive Producer: Tracey Khan
Senior Producer: Jack Williams
PERFORMANCE
Campaign Reach & Impact
The I am Hunger in America PSA utilized advanced AI to morph lifelike portraits, representing millions of real people who experience hidden food hardship.
The initiative successfully drove a 33% increase in the public’s intent to take action, with reported involvement increasing significantly across the United States