PRESS
AGENCY
Agency: Highdive
Producer: Jen Passaniti, Lindsay Vetter, Carolina Velez
Creative Director: Chad Broude, Nathan Monteith, Jorge Pomareda
Creatives: Gaby Strnad, Frank Viglione
Account Director: Melody To, Kaley Lambeth
PRODUCTION
Production: Mill+
Director: Nic Yiallouris
Directors Assistant: Alexis McDonough
Producer: Peter Keenan
Director of Photography: Paul Meyers
VFX: The Mill
Executive Creative Director: Carsten Keller
VFX Supervisor: Andrew Pellicer
Head of CG: Fabian Frank
Head of 2D: Andrew Pellicer
Executive Producer: Larissa Berringer
Producer: Mike Trivisonno, Jamie Hughes, Elle Lockhart
Shoot Supervisor: Andrew Pellicer
2D Supervisor: Johan Alfort
CG Supervisor: Ted Harrison
2D Artist: Rex Carter, Sandra Ross, Harimander Khalsa, Tamir Sapir, Rob Hagan, Seki Doru Ondun, Lucas Carracedo, Gangadharam Raja, Priyansh Gupta
3D Artist: (animation) Chris Welsby, George Rigby, Rachel Ward, Fatih Dogan, Jesus Parra, Shiny Rajan, Mari Chung, Gog Mkrtchyan (asset) Fiona Taylor, Jean Grandgirard, Joao Pires, Khaled Sabry, Maximilian Mallmann, Paolo Ceresa, Silvia Bartoli, Shane Dioneda (generalist/lighting) Will Laban, Jack Enever, Margaux Huneau, Luke Webster, Quentin Mourier, Anthony Bloor, Jeff Masters, Steve Eisenmann (fx simulation) Hamish Ballingall, Luke Dadley, Paul Carouge, Thanos Topouzis
Finish Artist: Anthony Jarvis
Matte Painting: Derry Frost, Paresh Kumar Swain
Designers: Leidy Junco, Adrian Navarro, Devin Hayes
Storyboards: Syd Fini
Production Coordinator: Allison Hemingway
COLOR
Colourist: Paul Yacono
Executive Producer, Colour: Krista Staudt
Colour Producer: Denise Brown
Colour Assist: Gemma Parr, Jacob Suffern, Joni Brandenburg, Rachel Phillips
EDITORIAL
Editorial: Cutters
Editor: Michael Lippert
Edit Assist: Jackie Cohen
AD PERFORMANCE
The spot was iSpot's most-liked auto ad of the 2023 Super Bowl, with 55% of surveyed viewers reporting increased purchase intent.Website Traffic: The campaign created an immediate sales and search boost; Jeep page traffic surged 182% and Wrangler 4xe site traffic spiked 1,560%. Cars.com also tracked a collective 46% spike in inventory traffic.Vehicle Sales Stats & TrendsFollowing the "Electric Boogie" launch, the 4xe nameplate became the top-selling plug-in hybrid (PHEV) system in the U.S.:Wrangler 4xe: Accounted for 37% (55,554 units) of total U.S. Wrangler sales and at times up to 38% of all Wrangler sales.Grand Cherokee 4xe: Accounted for 13% (27,590 units) of total U.S. Grand Cherokee sales